By SDCN Editor
San Diego, CA–Sports San Diego and GOVX announced the extension of their official partnership, including the return of the annual Hometown Heroes program at the DirectTV Holiday Bowl.
GOVX, the online shopping platform exclusively for current and former U.S. military service members, first responders, emergency medical professionals, and other government personnel, will be the title sponsor of the GOVX Pregame Show at the DirectTV Holiday Bowl. The show will include the national anthem, a Navy parachute team performance, an American flag unfurling, and a Hometown Heroes military tribute.
Additionally, the Hometown Heroes initiative will provide tickets and meals for 250 San Diego-based active-duty military service members for the DirectTV Holiday Bowl
“With a long history of supporting premiere live sports and those who serve, San Diego represents the ideal setting for the DirectTV Holiday Bowl,” said Alan Cole, GOVX CEO. “With the return of the Hometown Heroes initiative, we’re proud that GOVX can help lead the way in recognizing our heroes both here in our hometown and on a national stage.”
On behalf of its community of over 9.5 million members, GOVX will also act as the official discount provider for the DirectTV Holiday Bowl, providing qualified members with access to a limited number of tickets at exclusive savings.
“We are so grateful to GOVX for their partnership of Sports San Diego’s Hometown Heroes program,” said Mark Neville, Sports San Diego’s CEO. “We can’t wait to join arms with GOVX and welcome our service members to the DirectTV Holiday Bowl next month.”
The partnership also extends to the game-day Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente. GOVX will serve as a Division Sponsor, aligning with parade entries from the San Diego military community.
