By Gina Yarbrough
San Diego, CA–Amazon hosted a pre-screening of Prime Video’s new holiday adventure film, ‘Candy Cane Lane,’ starring Eddie Murphy and Tracee Ellis Ross in San Diego.
Invited local families were treated to a complimentary preview of the movie at the Rooftop Cinema Club. Guests were asked to bring a gift-wrapped toy in place of a “ticket” to watch the film.
More than 150 toys were collected from the screening and will be donated to The New Children’s Museum, a San Diego-based non-profit dedicated to helping children learn and experience the world through interactive art experiences. In addition, Amazon made a monetary donation of $10,000. The New Children’s Museum will be distributing the collected toys to their local partners who support children in need and who already benefit from their program.
“Candy Cane Lane” follows a man on a mission to win his neighborhood’s Christmas decoration contest, when he inadvertently makes a deal with a mischievous elf who brings the 12 days of Christmas to life, wreaking havoc on the town.
The movie reunites director Reginald Hudlin, Murphy, and producer Brian Grazer for the first time since their 1992 hit, “Boomerang”—and the screenplay is written by Kelly Younger, inspired by his own holiday experiences on Candy Cane Lane in El Segundo, California.
“Candy Cane Lane” premieres on November 30 streaming only on Prime Video.
