By Gina Yarbrough
San Diego, CA–The Carlsbad-based Rubio’s Coastal Grill Friday abruptly shuttered 48 underperforming locations in California, citing ‘rising costs’ in the state.
A spokesperson for Rubio’s stated that 35 stores have closed, including 13 in San Diego County. Approximately 86 stores are still operating in California, Arizona, and Nevada.
“Making the decision to close a store is never an easy one,” the spokesman stated in a release. “While painful, the store closures are a necessary step in our strategic long-term plan to position Rubio’s for success for years to come.”
The list of closures:
1480 Eastlake Pkwy., Suite 901, Chula Vista
419 Parkway Plaza, El Cajon
1485 East Valley Pkwy., Suite A-6, Escondido
9187 Clairemont Mesa Blvd Suite 7, San Diego
910 Grand Avenue, San Diego
8935 Towne Centre Dr., Suite 100, San Diego
9254 Scranton Rd., Ste 105, San Diego
2260 Callagan Hwy., Bldg. 3187, San Diego
7835 Highlands Village Place, Suite D101, San Diego
1711 University Drive, Suite 110, Vista
9500 Gillman Drive, Food Ct., La Jolla
1158 West San Marcos Blvd., Suite A, San Marcos
437 Hwy. 101, #117, Solana Beach
Rubio’s Home of the Original Fish Taco brand was credited with the fish taco phenomenon in the U.S. The restaurant first opened in 1983 in the San Diego neighborhood of Mission Bay. Its menu consists of responsibly sourced seafood, all-natural chicken, raised without antibiotics, all-natural USDA Choice steak, and other items.
