
By SDCN Editor
San Diego, CA–After years of collaboration and success on joint projects, Scatena Daniels Communications and cThru Media are launching a strategic partnership boasting a unique shared services model that provides comprehensive integrated communications strategies to expand the reach of their clients’ missions, help them attract more supporters, and increase their fundraising efforts.
“We’ve been admirers of cThru Media’s practices and strategies for a long time now, even working alongside Kevin and his team on various projects for our nonprofit clients,” said Denise Scatena, co-CEO and founding partner, Scatena Daniels. “It’s throughout these projects we realized how we could deliver more impactful results to our clients if we joined forces. This partnership will allow us to deliver their message to more people on more platforms.”
In Southern California, cThru Media and Scatena Daniels will remain separate businesses throughout this partnership. However, they will work closely to identify opportunities for collaboration between the two teams, offering their various integrated communications services–like social media, creative development, public relations, graphic design, and content marketing–to clients under a shared contract.
“Scatena Daniels’ commitment to serving nonprofits and purpose-driven organizations has always endeared us to their work,” said Kevin Kearns, CEO and founder of cThru Media. “Their passion for making an impact in the community matches our own, and their PR expertise will complement our services wonderfully, just as our comprehensive digital marketing capabilities will bolster their offerings.”
This new partnership allows both companies to scale the delivery of their integrated communications services with an expanded roster of experts and specialists. Existing and potential clients will receive all of their integrated communications under one contract, allowing them to maximize budget potential while achieving greater visibility and impact, and simplifying the laborious process of working with multiple external partners.
To learn more about the strategic partnership between cThru Media and Scatena Daniels, visit scatenadaniels.com or cThruMedia.com.