LOS ANGELES–Union Bank is launching a new integrated marketing campaign anchored by the tagline “Your Details Matter,” focusing on the bank’s ability to help each client reach his or her unique financial goals. The campaign launches in San Diego and will run through Spring 2020.
“Our company’s reputation with clients as stable, reliable and trusted gives us a great foundation to build on and extend our reach,” said Pierre P. Habis, Head of Consumer Banking for Union Bank. “Our mission to deliver exceptional service to clients and help them realize their financial goals is central to everything we do. As our clients’ expectations continue to evolve, this campaign highlights that Union Bank is transforming to provide easier, more personal and more helpful resources.”
“Your Details Matter” showcases a variety of financial journeys that Union Bank helps clients with. From just starting out to owning a business, buying a home or managing wealth, the campaign zeroes in on the emotions of life moments that intersect with significant financial decisions, emphasizing the importance of having the right financial partner at your side.
The multifaceted advertising campaign will include TV and radio commercials, billboards, social media and digital ads throughout the San Diego market.
The bank has also launched a completely reimagined website that provides more ways for people to connect with bank experts. The new UnionBank.com offers a frictionless user experience powered by data and analytics.
Starting this month, Union Bank will introduce the new visual identity across the company, taking a phased approach beginning with marketing collateral and client communications at Union Bank branches in San Diego. The bank is also communicating directly with clients via email and online about the changes taking place. Clients who have questions can call Union Bank at 800-238-4486.
“Our new campaign emphasizes the importance of empowering our clients’ success and understanding the details that make each one of them special,” said Maha Madain, Head of Marketing for Union Bank. “That’s what sets Union Bank apart. We know each client has a unique story and financial goal in mind. Our job is to help them reach it.”
Examples of the advertisements can be found on the Union Bank YouTube channel.
The “Your Details Matter” campaign was developed with Campbell Ewald, Union Bank’s agency of record since July 2017.