SAN DIEGO–(Business Wire)–Palomar Pomerado Health, a Magnet® recognized health system located in North County, San Diego, has won the Gold Healthcare Advertising Award for its groundbreaking “Journey” recruitment campaign. The campaign was selected from over 4,000 national entries, and was awarded based on its creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
“This award is a very big honor for us, and it’s right in line with our goal of providing the Model of Excellence in healthcare recruitmentS” said Janet Wortman, PPH’s Director of Employment.
The Healthcare Advertising Awards are the oldest and largest healthcare advertising awards in the nation, and are sponsored by the Healthcare Marketing Group, which is the leading publication in its field.
The “Journey” campaign has provided PPH with superlative results in recruiting talented healthcare professionals. The campaign captures the emotional tone of a health professional’s journey, from their earliest care-giving experience to PPH. It was created by L7 Creative Communications, a top advertising agency located in Poway.
