SAN DIEGO–Mercedes-Benz USA will be returning as the official 2016 presenting partner for KAABOO Del Mar’s annual event. The Mercedes-Benz Dealers of San Diego County who, have four convenient locations in Carlsbad, El Cajon, Escondido and San Diego, have entered into a multi-year partnership with the three-day “mix-perience.”
“Mercedes-Benz is proud to be the Official Presenting Partner for KAABOO Del Mar,” said Jill Martinette, Regional Marketing Manager for Mercedes-Benz USA. “This is a great opportunity to bring our exciting vehicle line-up to the concert goers while celebrating the best in music, art, food and more.”
KAABOO Del Mar is a weekend escape, uniquely curated as a fully immersive live music experience without the rough qualities of a traditional outdoor event. From September 16 to 18, KAABOO will celebrate the best of music, culinary, craft libations, comedy, dancing, enticing contemporary art exhibitions and all of the indulgent amenities you could hope for, all in one place at the iconic Del Mar Racetrack + Fairgrounds. The event will have 100+ music and comedy acts performing over the three day event including Jimmy Buffett and The Coral Reefer Band and Aerosmith, plus chart-topping alt. rockers Fall Out Boy will join already announced Jack Johnson as the 2016 headliners. The extensive lineup also includes Lenny Kravitz, Daryl Hall & John Oates, The Avett Brothers, OneRepublic, Third Eye Blind, Flo Rida, Dana Carvey and The Cast of Silicon Valley.
“We are thrilled that Mercedes-Benz has once again chosen KAABOO as a platform for partnership and brand affiliation,” said KAABOO Founder and CEO, Bryan Gordon. “They are a perfect fit for our guests who flock to KAABOO Del Mar from all over the world seeking a more refined experience.”
Mercedes-Benz is a worldwide luxury leader, who seamlessly integrates elegance and innovation in everything it does. As the Official Presenting Partner of KAABOO, Mercedes-Benz will provide marketing and promotional support leading up to the event as well as courtesy vehicles, transportation for VIPs and engaging experiential marketing activations that will enhance the experience for KAABOO guests during the event.
Three-day HANG LOOSE passes and AMPLIFY (VIP) passes are on-sale now and can be purchased through KAABOODelMar.com/passes.