EL CAJON–Martin Atkins could be the definition of entrepreneurial activity in cultural arts endeavors spanning across genres, borders and industries. For over three decades, Martin has been at the cutting edge of where the entertainment industry is and where it’s headed.
Atkins will be giving a Tour:Smart seminar on February 10 at Cuyamaca Community College at 11 a.m. A distillation of Atkins’ thirty plus years in the music business, his book, Tour:Smart and Break the Band, and corresponding presentation contain not only valuable insight into his methods, but an unusually candid discussion of mistakes and failures. They cover routing strategies, strategies to sustain a career, sponsorships, geography, guerilla marketing and entrepreneurial activity in the music industry.
The seminar is free and open to the public. Those interested in attending can register at www.tstouring.com under the Events tab.