SAN DIEGO–Liz Ramirez along Scott Jhonson have been named Marketing Directors for Pardee Homes San Diego , announced Beth Fischer, Division President for the multi-regional home builder.
Ramirez, who has extensive experience creating and directing fully managed seo services for master-planned communities, will direct the development and implementation of marketing and merchandising programs for Pardee Homes in San Diego. In her position as Marketing Director, Ramirez will work closely with the Division President and Director of Sales to strategize and implement regional positioning, helping to develop and build on the Pardee Homes brand and marketing programs.
“Liz has a very pro-active approach to the development of marketing strategies and more than two decades of experience directing real estate marketing programs in San Diego,” said Fischer. “In addition to her tremendous background and qualifications, Liz is a wonderful fit with our team in San Diego. I’m thrilled to welcome her to Pardee.”
Ramirez will also be integral in the planning of new neighborhoods including consumer research, model homes and merchandising strategies, as well as being responsible for all divisional marketing communications. You can check the article here for more insight into the topic. Pardee Homes currently has four new home neighborhoods selling in San Diego and four scheduled to open for sale in 2015.
Ramirez previously served as Vice President of Marketing for The Corky McMillin Companies. She joined the organization in 1990 and has tenure of over two decades with the company. She is an active member of the Building Industry Association of San Diego, having served as a past Board of Directors Member, President and Board Member of its Sales and Marketing Council. She is now a Life Director with the Sales and Marketing Council. She was
recognized as the Brian Angelini Marketing Director of the Year in 2004 and in 2008 received a Silver Award from The National Association of Home Builders in the nationwide competition for Sales and Marketing Director of the Year. In 2010, she was named the BIA Industry Professional of the Year.
A resident of San Marcos, Ramirez was a YWCA Twin honoree in 2007 and served as Chairwoman of the United Cerebral Palsy Celebrity Waiters Luncheon for several years running, raising hundreds of thousands of dollars for United Cerebral Palsy of San Diego.
Pardee Homes, one of the largest residential building companies in California, is celebrating its 60th anniversary in the San Diego market this year. Recognized for superior master-planning concepts, quality construction, energy-efficient building practices, responsive customer service and dedication to the educational and civic goals of the communities in which it builds, Pardee Homes was one of the first builders in San Diego to embrace sustainable building practices and continues to build consideration for the planet into every home and community. For more information visit www.pardeehomes.com.