LONDON–Last night, Lady Gaga and Belvedere Vodka, returned to Annabel’s for an intimate performance of songs from the GRAMMY award-winning artist’s new album Artpop, released in November.
In 2011, the music and fashion icon held a similar private performance to launch Born This Way and both Belvedere Vodka and Annabel’s were thrilled to welcome her back.
To celebrate the launch of the chart-topping album Artpop and the third anniversary of Belvedere Vodka’s partnership with (RED), Lady Gaga performed new tracks in front of an intimate crowd at one of London’s most prestigious member’s clubs, Annabel’s. The event supported the (BELVEDERE)RED Special Edition bottle which raises proceeds for the Global Fund, the world’s leading financier of programs to fight HIV/AIDS in Africa.
Lady Gaga performed Artpop, Poker Face, Dope and Do What U Want tracks, three from her new album, for the many VIP guests in attendance including Adele, Sting and Trudie Styler, Jonathan Rhys Meyers, Emma Watson Bar Rafaeli, Douglas Booth, Eddie Redmayne, Jessie J, Chelsea Davy, Boris Becker, Bryan Ferry, Hayley Atwell, Michael McIntyre, Emile Sande, Tinie Tempah, Christopher Kane, Natalie Massenet, Arizona Muse, Richard E Grant, Philip Treacy, Suki Waterhouse, Sally Greene, Nicky Haslam, Irina Ambromavich, James Blunt and Sofia Wellesley.
Throughout the evening guests enjoyed Belvedere specialty cocktails and following Lady Gaga’s performance, rising pop star, Charli XCX, entertained guests with a special DJ set that carried on into the early morning hours.
“I think it is very important to join the fight against Aids and HIV and think it is wonderful that belvedere and Annabel’s are supporting and had this event this evening,” says Lady Gaga. “The more we can educate people the more we control the problem. I think it is really wonderful they are involved and think all major corporations should join the fight.”
The Global Fund is an international financing institution dedicated to attracting and disbursing resources to prevent and treat HIV and AIDS, TB and malaria. The Global Fund promotes partnerships between governments, civil society, the private sector and affected communities, the most effective way to help reach those in need. This innovative approach relies on country ownership and performance-based funding, meaning that people in countries implement their own programs based on their priorities and the Global Fund provides financing where verifiable results are achieved.
Since its creation in 2002, the Global Fund has approved funding of US$ 22.9 billion for in 140 countries. To date, programs supported by the Global Fund have provided AIDS treatment for 5.3 million people, anti-tuberculosis treatment for 11 million people and 340 million insecticide-treated nets for the prevention of malaria. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts in dealing with the three diseases.