By Business Wire
El Segundo, CA–Ladder, the sports nutrition company founded by LeBron James and Arnold Schwarzenegger, announced Wednesday that its products are available for the first time in retail stores, through an exclusive partnership with The Vitamin Shoppe, an omni-channel specialty retailer of nutritional products.
Ladder products are now on shelves at over 690 locations of The Vitamin Shoppe and online, as well as the company’s Super Supplements stores, across the country. Previously, Ladder products were available only online.
“We created Ladder to address a need for clean, safe, effective products that we could trust, and that would help maximize our peak performance. To see how it’s grown into a community of athletes of every level, all striving to reach their goals, is pretty special,” said LeBron James. “I’m excited that this partnership with The Vitamin Shoppe will make Ladder even more accessible as we continue to innovate the product and expand the Ladder community.”
All Ladder sports supplements are NSF Certified for Sport and formulated to meet the highest standards of quality, performance, and taste. NSF Certified for Sport is an independent third-party certification program that helps athletes, dietitians, coaches, and consumers make safer decisions when choosing supplements.
· Ladder Pre-Workout (Strawberry Lemonade and Tropical Fruit flavors) – Ladder’s
formula helps fight fatigue and improve focus so you can go harder for longer. Unlock
your potential with an extra surge of energy.
· Ladder Whey Protein (Chocolate and Vanilla flavors) – Ladder’s Whey Protein uses
100% whey protein isolate, the gold standard for delivering amino acids to muscles
quickly, and tart cherry helps reduce post-workout muscle soreness.
· Ladder Plant Protein (Chocolate and Vanilla flavors) – Ladder’s Plant Protein and
vegan amino acid blend helps your muscles repair and recover faster, while tart cherry
helps reduce post-workout muscle soreness. Feel great for your next workout — and
· Ladder Hydration (Mixed Berry flavor) – Help your body stay fueled and fight fatigue.
With the Refuel RatioTM, Ladder’s Hydration helps support optimal hydration and
absorption of important electrolytes.
“As the leading destination for lifelong wellness solutions, The Vitamin Shoppe is committed to bringing the most innovative products to our customers. We are thrilled to be the exclusive retail partner to launch Ladder sports nutrition products nationwide, backed by the expertise of two ultimate icons of sports and
fitness, LeBron James and Arnold Schwarzenegger,” Sharon Leite, CEO of The Vitamin Shoppe, said.
During Game 1 of the 2014 NBA Finals, LeBron James experienced muscle cramps in one of the
biggest moments of his career. Dedicated to never having his body fail him again, LeBron
partnered with his long-time trainer Mike Mancias to retool his nutrition and fitness regimen
with a focus on supplements to fit his performance needs. After finding a lack of products that
were both clean and effective, they decided to make their own.
To formulate a line of clean performance products with the highest quality and safety standards,
they assembled a team of science and nutrition experts. LeBron also consulted with long-time
friend, Arnold Schwarzenegger. Arnold championed the need for a certified, trusted line of
premium supplements that could not only be used by elite athletes but also be available to the
public. The team spent the next four years developing their foundational supplements, focusing
on taste, performance, and quality.