SAN DIEGO–(Business Wire)–Jack in the Box restaurants today announced a holiday fundraiser benefiting Big Brothers Big Sisters. For just $1, plus tax, guests may purchase a limited-edition Toasty Jack ornament, with net proceeds benefiting the youth-mentoring organization. (Available at participating Jack in the Box restaurants while supplies last.)
This year, the classic Jack adornment sports a cheerful smile and a snow cap with flaps that will keep it warm and cozy, even on the coldest winter day. Toasty Jack is pre-drilled on the bottom and fashioned with a braided loop on top, offering flexibility for display on a vehicle antenna or holiday tree. Toasty Jack is available with either a red or green hat.
This is the sixth year that Jack in the Box has sold a limited-edition promotional item to raise funds for Big Brothers Big Sisters to provide long-term mentoring services to help children who face adversity succeed in school and in life. The previous fundraisers netted nearly $1.5 million for the youth-mentoring organization.
Funds raised from this year’s promotion will support a variety of Big Brothers Big Sisters’ programs, including military mentoring, which serves children from military families with parents deployed overseas. Jack in the Box is a long-time supporter of military families and helped launch Big Brothers Big Sisters’ Operation Bigs program in San Diego in 2004 at Camp Pendleton Marine Corps Base. Military mentoring programs have expanded in San Diego and across the nation since then with support from Jack in the Box.
“Jack in the Box has been a long-time friend, corporate role model, supporter and partner — a company committed to providing resources for our one-to-one staff-supported volunteer mentoring services,” said Big Brothers Big Sisters of America President and Chief Executive Officer Charles Pierson. “Children served by our agencies face the kind of adversity that comes with growing up in single-parent, low-income and military families. Children whose parents are in the military, particularly those whose moms and dads are deployed, face unique challenges and through the generous support of Jack in the Box, Big Brothers Big Sisters is able to help more children in military families succeed in school and life.”