SAN DIEGO–Heather Back, current Associate Vice President of Marketing and Media Relations at The San Diego Foundation, has added the management of the Balboa Park Trust to her responsibilities.
Back will oversee the committee recruitment, develop branding and awareness, generate PR, and implement new fundraising strategies for the Trust.
The Balboa Park Trust is a family of endowment funds managed by The San Diego Foundation and a dedicated committee of volunteers. Since 1989, the Trust has supported the enrichment and enhancement of Balboa Park and its cultural and recreational programs. Grants have totaled more than $1 million for a wide variety of preservation, beautification, and maintenance enhancements.
“Heather has been an instrumental asset to The Foundation for the past three years,” said Bob Kelly, President and CEO of The San Diego Foundation. “The relationships she has developed in many sectors of our operations will serve our partnership with the Balboa Park Trust very well. Her leadership and experience within the for-profit and nonprofit sectors will result in major strides for the park, which is especially important leading up to the 2015 celebration.”
Back joined The San Diego Foundation in the spring of 2010 as Director of Marketing and Annual Giving. Since her start, she has been involved in a number of successful initiatives, including serving as a key contributor to Our Greater San Diego Vision, which received unprecedented engagement from San Diegans around the county.