San Diego, CA–Foodja, the country’s leading workplace restaurant delivery and catering platform in Costa Mesa, announced a partnership with Rubio’s Coastal Grill surrounding their newest Foodja Cafe product.
Rubio’s Coastal Grill operates 154 restaurants throughout the United States, and its collaboration with Foodja Cafe will enable Rubio’s to provide thousands of fresh individual meals to employees throughout Foodja’s markets.
“Our Foodja Cafe service is the hottest workplace meal delivery offering on the market right now, so it only makes sense to partner with a top fast-casual restaurant like Rubio’s,” said Steve Sprinkle, founder, and CEO of Foodja. “With Rubio’s ever-growing popularity, we know our devoted customer base will be delighted to choose from many of their fresh, coastal-inspired, Mexican favorites while at the office.”
Through its partnership with Foodja Cafe, Rubio’s Coastal Grill can offer businesses fresh, quality lunches that employees can look forward to when working in the office. With companies nationwide navigating the challenges of talent acquisition and retention as they transition from remote to hybrid and in-person work models, many companies are turning to Foodja to provide a workplace benefit that motivates employees to collaborate in person again.
“When it comes to lunchtime at the office, there’s nothing more exciting than looking through all the great local restaurants you can order and planning your week around what to eat,” commented Sprinkle. “Rubio’s Coastal Grill has always been a popular selection among our catering customers. Now that they are available through Foodja Cafe, their fresh and healthy meals can be customized individually to address the needs of the modern workplace.”
Foodja Cafe’s innovative algorithm predicts what employees want to eat based on what they have ordered. With restaurants in mind, the service offers the unique ability for orders to be scheduled up to two weeks in advance, allowing restaurants greater control over procuring supplies for the orders and scheduling staff to fulfill those orders—huge benefits as supply chain and labor challenges loom.
“While Rubio’s is best known for popularizing the Baja-inspired Original Fish Taco, we pride ourselves on 40 years of seafood mastery, offering healthy, grilled seafood dishes without compromising flavor,” said Rubio’s co-founder, Ralph Rubio. “We’re committed to sustainability and are thrilled to partner with Foodja to offer Rubio’s favorite dishes to employees at participating companies directly, without the need to drive to grab lunch.”
Conscious of labor shortages, Foodja ensures that restaurant partners can fulfill orders by load-balancing the restaurants and turning off availability once their predetermined order capacity is reached. Foodja also helps local restaurants by introducing their food to new customers. Rather than converting the restaurant’s existing customers to delivery customers, as is typical of other restaurant delivery platforms, Foodja aims to garner in-store traffic by exposing new customers to participating restaurants and encouraging them to visit in-store in their free time with bounce-back offers.
