(Businesswire)–Fiesta Parade of Floats, the leading award winning float-builder for the Tournament of Roses Parade, announced the start of Rose Parade Float Decorators’ Week and officially unveiled a magnificent line up of Rose Parade floats that includes a little bit of everything from state fairs to luxury ocean liners, to family game nights and Hawaiian luaus to record setting high-diving canines, gentle dragons, fanciful felines and Presidential birthdays.
“This year’s combination of unique, creative float sponsors combined with Fiesta Parade Floats’ ability to continually push the bounds of float design, engineering and floral presentation promises to deliver a spectacular line-up of award-winning float entries that meet the challenge of this year’s parade theme: Building Dreams, Friendships & Memories and capture the attention of millions of parade viewers on January 1, 2011,” said Tim Estes, president of Fiesta Parade Floats. “It’s a long process that began back in January and takes life just a few days before the parade as our Fiesta team works throughout the night to turn each structure into a New Year’s Day masterpiece.”
As the premier boutique float builder for the Rose Parade, Fiesta Parade Floats looks to bolster its impressive Rose Parade float building track record which includes the highest award win rate in the industry and seventeen straight Sweepstakes Trophy wining floats, the parade’s highest honor.
Sure to delight parade-goers and once again raise the bar for float design, construction and floral presentation, Fiesta Parade Floats will showcase 2011 parade float entries from Cunard Line, Discover Financial Services, City of Beverly Hills, Dole Foods, City of Duarte/City of Hope, Kaiser Permanente, Dick Van Patten’s Natural Balance® Pet Foods, Macy’s, City of Torrance, UNO and The Ronald Reagan Presidential Foundation.