Glendale, CA–(Business Wire)–Merchandise inspired by the highly anticipated new movie Star Wars: The Force Awakens launched at retailers around the globe as ‘Force Friday’ officially got underway.
Hot off the heels of the 18 plus hour global live unboxing event on YouTube where highlights of the new product range were officially unveiled, the celebration continued as more than 3,000 retail locations in the U.S. opened their doors at midnight for fans to be among the first to discover new Star Wars products.
“We’ve been working closely with the filmmakers to bring the characters and storylines from Star Wars: The Force Awakens to life through an exciting array of products, and we’re thrilled to share them with fans around the world,” said Leslie Ferraro, Co-Chair, Disney Consumer Products and Interactive Media and President, Disney Consumer Products.
Starting in Sydney and ending at Lucasfilm headquarters in San Francisco, Disney Consumer Products and Interactive Media hosted an epic global live event to unveil key “Star Wars: The Force Awakens” products. Fans who tuned in to the Star Wars YouTube page were able to see the following toys unboxed by top digital stars from the Maker Studios network.
Beyond lightsabers, construction sets, figures and collectibles, fans can find products across a wide variety of categories, including apparel for all members of the family, home décor, lifestyle accessories, books and more. New Star Wars products can be found around the world at mass and specialty retailers, such as Amazon.com, Kohl’s, Target, Toys “R” Us and Walmart, as well as Disney Store and disneystore.com.