Cypress Hill has released their tenth studio album, “Back In Black.”
To ring in the release, the group has shared a new video for album highlight “Certified,” which was directed by Tillavision, who in 2021 created content in the 3D, augmented reality.
Produced entirely by Black Milk, through MNR, spaces for the likes of Swae Lee, Pop Smoke, JuiceWRLD, Young Dolph, Lyrical Lemonade, Bape, Chinatown Market, Chicago Bears, Patrick Mahomes, and Kyler Murray.
The band will soon embark on a massive slate of touring for the year, including a leg of Slipknot’s Knotfest Roadshow 2022. The group has also announced a brand-new documentary titled “Insane In The Brain: Cypress Hill,” which will debut as part of Showtime’s Hip Hop 50 banner on April 20 at 8 p.m.
“We’re grateful to our fans for riding with us for three decades,” says the band’s B-Real. “Working with one of the greatest producers out there, Black Milk, took us back to our roots and still brought something fresh to the table, which isn’t easy to do. We’re excited to play the new songs on tour this year.”
“Back in Black” is Cypress Hill’s first full length since 2018’s “Elephants on Acid,” and comes at an already busy time for the band. Cypress Hill recently wrapped a co-headline tour with Atmosphere, and celebrated the 30th anniversary of their groundbreaking self-titled debut album with a sold-out show at LA’s Greek Theatre and an expanded anniversary edition reissue of their critically acclaimed debut. The band recently partnered with Z2 Comics for their very own original graphic novel, “Cypress Hill: Tres Equis!” which is out now. In addition to launching their own NFT collection at the end of 2021 — which sold out of “legendaries” and “rares” and saw a “Back In Black” collection dropping in March — the band also launched their own Stance sock.
The South Gate, California rap group championed cannabis before it became fashionable, ushered in a genre-shifting sonic tapestry, performed thousands of shows at a time when rappers were having a hard time getting booked for live gigs, and helped pave the way for rappers to use Spanish in their rhymes. Along the way, Cypress Hill earned a star on the Hollywood Walk of Fame, sold more than 9 million albums, and was nominated for three Grammy Awards.
During a time increasingly defined by singles of the moment, rappers B-Real and Sen Dog wanted to make a statement by releasing an album. Back in Black, the group’s forthcoming tenth studio project, finds the group flexing its musical muscles and pushing itself creatively.
“If you’re making music, you don’t just want to make one song,” B-Real says. “You want to make an album to show people like your skillset, your versatility, and to capture their minds. You can do that with one song, but an album is a journey. You have to take the trip. We were always fond of taking people on a journey, the rollercoaster ride, if you will, and you can only do that with an album.”
With a mesmerizing mix of celebratory, confrontational, inspirational, reflective, and rugged songs, Cypress Hill shines throughout “Back in Black.” Entirely produced by Black Milk (Slum Village, Lloyd Banks, Pharoahe Monch), the LP is an homage to Cypress Hill’s return and its collaboration with Black Milk.
Over crisp, thunderous drums and undulating bass, B-Real and Sen Dog turn a distinctive leaf on “Back in Black” selection “Open Ya Mind.” Here, the pair rap about the educational and legal aspects of cannabis. Yes, Cypress Hill enjoys getting high, of course. But the group’s affinity for herbs runs much deeper.
“We can talk about smoking, but there’s still a lot of people out there that need to be educated,” B-Real reveals. “As the scene has progressed and evolved into what it is now, there still are some road bumps out there. It’s not federally legal across the United States. It’s legal here in California and other states, but we still face a lot of obstacles in terms of the federal government. A lot of us are pushing to finally get it recognized federally. There’s still a whole lot of work to be done, so we just keep pushing along.”
As is the case on much of Back in Black, Sen Dog delivers the first verse on “Open Ya Mind.”
“We haven’t done a lot of that,” Sen Dog says. “I’ve always been on the second verse or on a song by myself, so it feels good to be the one to throw out that first rhyme in a song.”
On the dark, percussive “Bye Bye” Cypress Hill throws another curveball by featuring rising rapper Dizzy Wright, who delivers a standout verse about the cost of violence. Elsewhere, the meditative “Come With Me” features Cypress Hill channeling Tupac Shakur.
“We were good friends with him,” Sen Dog says of the late rap icon. “We never got to the point where we made a song together, though, so we wanted to give him props.”
Like Tupac, Cypress Hill has remained prolific throughout its illustrious career. On the drum-driven “Break of Dawn,” B-Real declares that he’s not going to stop regardless of what obstacles he’s facing, while on the sonically stirring “Hit ‘Em,” B-Real and Sen Dog rap about the importance of not slowing down and staying focused on your goals.
“Staying aggressive and going forward has to be part of the plan because you don’t get anywhere without that mentality,” Sen Dog says. “We’ve done it all, but since hip-hop is overcrowded, you have to keep your foot on the gas pedal and keep it moving, or else you’re going to fall by the wayside. We don’t want that.”
Elsewhere, “Back in Black” cut “The Original” features live percussion from Eric “Bobo” Correa and turntable wizardry from DJ Lord, both of whom also add heft to brilliant album-closing cut “The Ride.” On the latter, B-Real recalls the pain he suffered and inflicted on others while participating in street life. He made a conscious effort to leave that life behind when he dedicated himself to music, which he knew was also a cutthroat business.
“I don’t think any of us thought that we would’ve been this successful,” B-Real says. “Hip-hop is a tough industry. It’s dictated by the record companies and is supposedly a young man’s game. But it’s really not. It’s about who still has the pass and who can put it down properly.”
Since releasing its eponymous debut album 1991, Cypress Hill has regularly revolutionized rap. B-Real and Sen Dog’s innovative lyrics, distinctive voices, and poignant street-centered subject matter catapulted the group to superstar status. Cypress Hill ushered in a dusted sound thanks to primary producer DJ Muggs, introducing a distinctive West Coast aesthetic and presence. Its first LP sold more than 2 million units and its second album, 1993’s “Black Sunday,” pushed another 3 million units thanks to the Grammy-nominated singles “Insane In The Brain” and “I Ain’t Goin’ Out Like That.”
As its music captivated millions of listeners, Cypress Hill earned fans around the world thanks to its riveting stage show, which features phenomenal percussionist Bobo bringing additional sonic wrinkles to such songs as “Rock Superstar,” “How I Could Just Kill A Man,” “Lick A Shot,” and “Real Estate.”
More than 30 years since it debuted, Cypress Hill knew it had more to offer with “Back in Black.”
“This album is a return to our roots,” Sen Dog says. “We were proud hip-hoppers back in the day and we’ve gone through it all. We’re proud to be part of the hip-hop industry. Doing a straight hip-hop joint was the way to go.”
“Back in Black” proves Cypress Hill right. Again.