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Winston Salem, N.C.–(PRNewswire)–Champion Athleticwear, makers of authentic athletic apparel since 1919, launched a limited-edition capsule collection, in partnership with General Mills.
The new Champion x General Mills collection features popular cereals on classic Champion apparel, including fan-favorites Lucky Charms, Wheaties, Cinnamon Toast Crunch and Honey Nut Cheerios with reimagined characters and fresh designs. And to help parents and caregivers ease back into the school year, Champion is helping No Kid Hungry provide up to 300,000 meals to kids in need across the country.
This year, because of the COVID-19 pandemic, one in four children in the United States could face hunger. That means millions of kids and teens nationwide will struggle to get the food they need to learn, focus, and thrive. No Kid Hungry is working to ensure every child has the meals they need to grow up healthy and strong. Champion and General Mills have pledged to help ensure students get three healthy meals a day through this partnership, during this crisis, and in its aftermath by providing thousands of meals to families and communities in need. Both brands are committed to the well-being of kids during this back to school season, no matter where their learning takes place.
“This pairing of our two brands brings playful characters to life on the canvas of classic Reverse Weave hoodies and t-shirts,” said David Robertson, Director Champion Global Brand Marketing. “From Wheaties’ empowering athletic message to Honey Nut Cheerios’ support for heart health, we were able to create a collection that merges both brands together in a genuine and fun way. We’re also proud to engage No Kid Hungry through this partnership to help provide meals for kids during this unique back to school period and beyond.”
From Wheaties’ quintessential tagline – The Breakfast of Champions – with its authentic sports heritage to Lucky Charms’ cross-generational and famous marshmallow charms pulled into whimsical designs, this partnership is a perfect match for any age.
“Our Cereals are beloved by people of all ages and Champion is the perfect brand to team up with for this limited-edition collection,” said Susan Pitt, director of brand experience for General Mills cereal. “As a supporter of No Kid Hungry, we thank Champion for helping No Kid Hungry provide up to 300,000 meals to the increasing number of children in need.”
Featuring notable Champion apparel items, this collection includes a Reverse Weave pullover hoodie and a Heritage Tee for each cereal brand and a kid fleece pullover hoodie and jersey tee for select youth pieces. The adult hoodie retails for $75, the adult t-shirt for $35, the kid hoodie for $55, and the kid t-shirt for $30. With screen-printed graphics mirroring designs from each cereal’s box, characters, and logos, the apparel collection offers a vibrant and immediately recognizable look to any cereal fan.
The Champions of Breakfast Collection Shop, and General Mills x Champion sale ends September 16, 2020. View the collections here.Just Dropped…Champions of Breakfast Collection. Shop General Mills x Champion for the Family!