CHARLOTTE, N.C.–(USNewswire)–BP has lost nearly a billion dollars in online brand value since the April 21 explosion on the Deepwater Horizon, according to a new report by technology firm General Sentiment. The Media Value Report measuring the oil giant’s reputation shows nearly unprecedented levels of negative sentiment online. Since June 1, BP has lost more than $32 million a day in brand value.
“Our industry-leading online Media Value analysis shows a devastating amount of brand value being lost by BP since the start of this disaster,” says General Sentiment CEO Greg Artzt. “While news reports are focusing on BP’s financial losses, the company’s brand reputation — and the tangible value behind it — is in a free fall. As a brand, BP may never fully recover from this catastrophe. ”
General Sentiment calculates Media Value using a patent-pending technique that weighs mentions based on their sentiment and exposure, assigning an advertising-equivalent dollar value. Processing and analyzing over 30 million sources of content a day, the system provides unprecedented accuracy in calculating true online Media Value.
General Sentiment is a technology company that produces comprehensive research products to help marketing, sales and communications executives evaluate their brand performance in the media, and assess return on investment.
