SAN DIEGO–The San Diego County Bike Coalition bolsters its partnership with the City of Chula Vista’s Recreation Department and Circulate San Diego to start its business outreach efforts as a part of the year-long Walk and Bike Chula Vista campaign.
The SANDAG-funded program will encourage local businesses to in turn encourage their customers to use biking and walking as a preferred form of transportation within the Chula Vista Third Avenue Village community.
“When a community commits to biking and walking, our health, wallets and local economy flourish,” says Bike Coalition Executive Director Andy Hanshaw. “With the help of local businesses, Walk + Bike Chula Vista brings our region closer to becoming a bike-friendly destination for everyone.”
In the coming months, the Bike Coalition and partners will team up with the Third Avenue Village Association to encourage Chula Vista business owners to consider improvements that make local shopping easy for people choosing to commute by bike.
In past Walk and Bike campaigns, businesses have offered discounts, installed accessible bike racks to appeal to two-wheeled travelers and unveiled bicycle and pedestrian education events, community walking groups, community bike rides and workshops to help residents understand where it is safe and enjoyable to walk and bike.
As the only countywide bike advocacy organization, the San Diego County Bike Coalition continues to support Chula Vista projects, including bike rodeo classes for children at local elementary schools and the completion of the Bayshore Bikeway.